Median sales price at Uniregistry stays steady as sales grow

Median price has dropped slightly so far this year.

Uniregistry issued a release this morning with sales data from the first eight months of 2017.

The total number of sales increased 24% to 3,617. The total value was $29 million (up from $25 million), or an average of $8,017 per domain.

The release noted that the average sales price was down from $9,110 last year.

But averages are misleading. I generally ignore them when marketplaces release them. They can be drastically affected by one or two big sales and don’t paint an accurate picture of what’s going on.

The median–the point at which half the sales are above and half are below–is a better measure for a marketplace. I reached out to Uniregistry to get this number.

The median price this year has been $4,000. Last year it was $4,200, so there was little movement on that front.

This median number is a good one for domain sellers to think about.