Domain marketplace releases a treasure trove of data from the past three years.
Domain name marketplace Uniregistry has released detailed data on its domain name sales between 2016-2018.
The company brokered 5,445 domains for a total of $50.1 million last year, up from $38.9 million in 2017. (The 2018 number is below what Uniregistry VP of Sales Jeff Gabriel expected going into the fourth quarter of last year.)
To sell 5,445 domains, the company made 383,104 phone calls and sent nearly 22 million emails. That’s an average of 70 calls and 4,000 emails per domain sold!
Uniregistry’s biggest sale in 2018 was a two-word domain that sold for over $1 million. 58 domains sold for at least $100,000. One of those was a .net and another was a .co.uk. The others were .com.
The median sales price for 2018 was $3,500. This is higher than other marketplaces such as GoDaddy/Afternic and Sedo, likely because Uniregistry focuses on brokered transactions and doesn’t have a syndicated buy-now listing platform.