Registry will start selling premium domain names through the registrar channel.
New top level domain name companies took a handful of approaches to premium domain names.
Some, like Donuts, made almost all of their premium domain names available through the registrar channel at a premium.
Others held back their premiums and listed them with marketplaces.
In the case of Frank Schilling’s Uniregistry, the company registered premium names in its TLDs in the name of North Sound Names. Each domain had a parked page with contact information for people interested in buying them.
Uniregistry is preparing to shift its approach by making over one million reserved domain names, including North Sound Names and other previously-reserved names (such as name collision), available through the registrar channel on September 27.
The released names will be under the audio, .blackfriday, .christmas, .click, .diet, .flowers, .gift, .guitars, .help, .hiphop, .hosting, .juegos, .link, .lol, .photo, .pics, .property, .sexy and .tattoo top level domains.
Schilling told Domain Name Wire that, although the domains will still be priced at a premium, they will be affordable. The majority of names will be priced between $50-$600 annually.
I think selling premium domains through the registrar channel is the right approach. It’s where the customers are and it’s a much easier process than selling domains through negotiation.
Here are examples of some of the domains in the lowest tier, which should be under $100 retail.