Site promotes alternatives to .com domain names.
The new site has articles and ideas about new domain names and promises:
…a kitchen atmosphere around the subject of name creation. It is especially geared toward entrepreneurs (aka “business chefs”) scratching their heads for ideas. We offer inspiration on cooking up that perfect identity.
While registered on a Donuts top level domain name (.kitchen), the site isn’t just about Donuts’ domain names. It features other new TLDs, ccTLDs, even legacy TLDs such as .org and .net.
Donuts applied for nine “intent-to-use” trademarks on the Name.Kitchen logo, Name.Kitchen and NameDotKitchen this month (three on each). The applications are for three different goods and services, and this might shed light on future plans:
“Domain registry operator services; Parking domain names for others, namely, providing computer servers for electronic storage of domain name addresses; Providing a web site featuring technology that enables users to share curated content, user generated content and content”
“Providing a website featuring blogs, media, multimedia, information and curated content in the field of branding, naming, domain names, and business and market trends; Providing a website featuring non-downloadable publications in the nature of articles in the field of branding, naming, domain names, and business and market trends”
“Brand development and consultation services in the field of brands, naming, domain names, and business and market trends; Providing information on brand development, naming, domain names, and business and market trends; advertising services, namely, promoting the brands, goods and services of others”
Note: the original version of this article stated that .com was not on the site’s list of domains. It was, but I overlooked it.