55 .brand application owners request exemptions.
Today ICANN posted 55 requests made by new TLD applicants for an exemption from the Registry Code of Conduct.
The Registry Code of Conduct for new TLDs includes provisions related to showing preference to different registrars, registering domains in the registry’s own right, frontrunning, and control between an owned registry and registrar.
The 55 requests were made by companies wishing to operate their domains as a brand. Operating a closed .brand would violate some provisions in the code of conduct.
In order to qualify for an exemption no one other than the applicant or an affiliate of the applicant can register a second level registration under the TLD. As of right now an exemption won’t be granted for a “generic” term, either.
The term “Affiliate” can extend broadly. .REALTOR applied for an exemption although any licensed REALTOR will be able to use the domain names.
Google’s Charleston Road Registry filed the most requests so far with 15. It wants exemptions for .gmail, .google and .hangout, among others.