Survey shows everyone looking for something different in expired domain services.
Last year SnapNames handily won the expired domain category in the annual Domain Name Wire survey. I anticipated that NameJet would take over the top spot this year because it has the best inventory. When it comes to quality, few would argue that NameJet doesn’t have the best expiring domains because of its partnership with Network Solutions.
But I was wrong. SnapNames again took the crown, even when I filtered to only include domainers owning more than 10,000 or more domains. (To be sure, votes for NameJet increased from last year).
Why is SnapNames on top? It turns out everyone is looking for something different in backordering services. It could be starting prices, ease-of-use, or even confidence in a level playing field. I have a number of theories on why the rankings shook out the way they did, but I don’t want to explain them just yet. The survey didn’t ask why, so I’m going to ask it now. If you use expired domain services, please comment on which one you like most and why.
Also stay tuned for an article about how to win with expired domain names in 2009.
See more survey results here.