Expired domain auctions now have option to buy domains immediately.
GoDaddy’s domain name aftermarket TDNAM has added a new wrinkle to its expired domain auctions. Bidders can now buy expired domain names immediately instead of bidding. Once someone bids on a domain, the “buy now” option goes away.
The “buy now” option is not available on all expired domain auctions, and appears to only be on auctions with starting prices of $20 or more. The “buy now” price is five times the opening bid price, so it makes sense to take this option only if you think bidding will be intense.
TDNAM auctions off domain names expiring from GoDaddy. Because the domains are parked on its servers after expiration, GoDaddy is able to estimate total traffic to the domains and price the auctions accordingly. To understand the difference between a backorder and expired domain auction at GoDaddy, see How GoDaddy Domain Name Backorders Work.
The graphic below is of an expired domain auction for wwwebbay.com, an obvious typo of eBay.com.
Thanks to Domain Name Wire reader Pete for the tip.