Ad providers continue to change rules.
It appears ad providers are now changing rules for landing page formats and content. Sedo has been testing adding non-paid, organic search results on parked pages as apparently mandated by Google. So far it looks like this only applies when someone clicks on a “related search” link on parked pages, not on the first landing page.
Sedo has escaped this year’s turmoil thus far and seems to be well positioned. It just released a new feature to automatically rotate landing page designs to find the highest paying layout for each domain (I know, better late than never). Sedo claims an average 20%-30% earnings increase when implemented across an entire portfolio. You can turn it out by choosing the “Auto-Select” option on the Domain Optimizer page.
If you’re interested in the SedoPro program, I can send an endorsement code to you. You must have at least 200 domains or earn $200 a month in parking revenue. Just send an email to editor -at- domainnamewire.com.
Elsewhere in domain parking, DomainSponsor is really pushing its March bonus program. I received a postcard in the mail yesterday about the promotion. I’m a DomainSponsor customer, so I’m not sure if this postcard only went out to existing customers or if DomainSponsor purchased a list of domain parkers for its mass mailing. If you are not a DomainSponsor customer and received the postcard, please comment.
Competition in domain parking is a good thing and results in a higher share of revenue to domain owners. But will this be enough to overcome changes by the ad feed providers?