Displaying posts tagged under "name.com"
Demand Media gears up for new TLDs by signing new registrar agreement.
Demand Media’s eNom and Name.com domain name registrars have signed the 2013 Registrar Accreditation Agreement (RAA), the company announced today.
That makes four of the top 10 domain name registrars who have signed the new agreement. In addition to Demand Media, other top ten registrars that have signed the agreement include GoDaddy, 1&1, and Melbourne IT.
Signing the new agreement is required before domain name registrars can sell new TLDs, and so far only a handful of registrars have executed the agreement. The updated RAA places significantly more burden on domain name registrars than the previous agreement, including whois verification.
Demand Media was among the companies that was at the negotiating table to help craft the 2013 RAA. With the exception of Key-Systems, all of the registrars that were part of the negotiating team have now signed the agreement.
Banfield to lead eNom and Name.com.
Earlier this week Demand Media announced that it hired Steve Banfield to serve as SVP and GM of Registrar Services. Demand Media owns domain name reseller eNom and consumer registrar Name.com, both of which Banfield will help lead.
If his name doesn’t ring a bell, that’s because Banfield is new to the domain name industry. His experience with domain names is limited mostly to registering domain names here and there for projects.
Even though he has limited direct experience, he points out that there are links between domain names and what he has dedicated much of his career to: digital products.
“When you’re selling a domain, you’re selling a digital good,” he explained.
His experience with digital goods includes stints at a division of Paramount Pictures, Sony, RealNetworks, and Microsoft.
As Demand Media gets ready to spin out its domain name business, Banfield said he saw opportunity.
“You have a great, growing business that’s poised for additional growth with new TLDs,” he said. “You have a great growing business about to be spun out from a different entity.”
He said he started adding these things up, along with a cultural fit, and decided to make the jump.
Given Demand Media’s role in the domain ecosystem, you can expect to see Banfield at industry conferences in the future.
Domain business might become its own company.
Demand Media, parent company of eNom and Name.com, is considering splitting its business in two.
The move would see its domain assets and online media business separated. The domain business would have annual revenues of $150 million+ with gross margins around 20%, and the media business would be $250 million+ with 30%+ margins.
Michael Blend will be working on the process of spinning out the domain business.
While the domain business is certainly heading down a different path than the media business, this move could create some complications.
The way Demand Media has reported its earnings in the past has been somewhat convoluted. Many domain industry watchers believe the company has been able to use the registrar revenue as a bedrock as the rest of the company caught up on the revenue side. Of course, not that the media business is large this isn’t as big of an issue.
Others have speculated that a big part of the content revenue the company has reported has been from domain parking, and it will be interesting to see this when split out in greater detail.
Additionally, Demand Media has argued that its domain business is key for collecting data used in its media business.
Another online media and advertising company, Marchex, is in the process of spinning out its domain business as well.
Two domain registrars have fun with each other on Twitter.
One thing Name.com does better than most (all?) domain name registrars is have a good social media presence.
It has the right mix between humor, special offers, and support.
Name.com also likes to take jabs at Go Daddy, like this parody Super Bowl commercial.
So I found this Twitter conversation between @namedotcom and @godaddy rather humorous. (Note: this conversation is from before the Super Bowl.)
I hope that Name.com keeps its social media approach now that it has been acquired by eNom/DemandMedia.
Name.com the latest domain name registrar to be snapped up.
Domain name registrar consolidations continues as Demand Media, parent company of eNom, has acquired Name.com.
The Denver based domain name registrar is known for its good social media presence and humorous videos featuring its employees. It frequently positions itself as an alternative to Go Daddy whenever Go Daddy runs into technical problems or controversy.
Name.com has also had its fair share of controversy and DDoS attacks, which have brought some of its services down on more than one occasion.
Verisign registry reports show that Name.com had over 775,000 .com domain names registered as of the end of August 2012, the most recent month in which reports are available. eNom has 13.5 million across all top level domains.
Demand Media cites two key reasons for the acquisition.
First, it will give it added distribution for new top level domains.
Second, it will give Demand Media a “retail” domain registration presence. Its eNom platform is a reseller registrar.
No purchase price was disclosed and the company hasn’t filed any SEC documents that include financials for the deal.
I believe Name.com was still closely held, in which case I hope this deal was done by December 31 to save the owner(s) on taxes. I wouldn’t be surprised if a number of other closely held U.S. domain registrars inked deals before midnight on New Years Eve.