Displaying posts tagged under "name.com"
Rightside’s debut as its own publicly-traded company is imminent.
Demand Media plans to complete the spin-off of its domain name business on August 1.
Rightside will become its own public company on that date. It will trade on the NASDAQ under the symbol “name”.
Demand Media shareholders will receive one Rightside share for each five shares of Demand Media stock they own.
Rightside owns a number of domain name businesses covering the entire spectrum of the domain name business:
Registry Service – Rightside Registry provides domain name registry services to new TLD operators including Donuts and itself.
Registry – the company is an applicant for many of its own new TLDs. It will probably operate around 50 of its own top level domain names, including .ninja and .democrat.
Domain Registration – Rightside owns both the largest reseller registrar (eNom) and a large retail registrar (Name.com).
Domain Parking – the company owns domain parking company Hotkeys. It also parks a number of domains on its registrar platforms.
Expired domains and aftermarket sales – NameJet is a 50/50 partnership between Rightside and Web.com.
Domainer – Rightside is also a domainer investor with over 300,000 owned and operated domain names.
Celebrities give Name.com a high five.
Name.com did a rather clever marketing gimmick during SXSW Interactive in Austin. It sent one of its customer service reps to the city as “High Five Guy”. For every high five he got (10,000) the company donated 5 cents to an Austin charity.
It’s difficult to attract attention during the noise of SXSW, but High Five Guy appears to have done the trick. The charity element certainly didn’t hurt.
High Five guy got high fives from comedian Rob Corddry, Grumpy the Cat, and thousands more.
The video below includes Rob Corddry. You can see High Five Guy give a high five to Grumpy the Cat here.
Jared Ewy and Daniel Negari fly around the track in friendly wager.
I see a lot of marketing gimmicks for domain names, but rarely write about them. This bobsledding competition (and sponsorship) involving .xyz is entertaining enough to pass along.
Here’s the background:
In addition to being CEO of .Kiwi, Tim Johnson is also the manager of the New Zealand bobsled team. Name.com pulled together .xyz, .Buzz, .Ninja and .club to help sponsor the New Zealand bobsled team.
On top of that, .xyz CEO Daniel Negari raced Name.com’s Jared Ewy in a bobsled competition. It was a friendly wager, with Negari offering to “sing the praises” of Name.com if he lost and Ewy agreeing to wear .xyz swag from head to toe if he was slower.
Here’s the pre-race set up video:
Demand Media gears up for new TLDs by signing new registrar agreement.
Demand Media’s eNom and Name.com domain name registrars have signed the 2013 Registrar Accreditation Agreement (RAA), the company announced today.
That makes four of the top 10 domain name registrars who have signed the new agreement. In addition to Demand Media, other top ten registrars that have signed the agreement include GoDaddy, 1&1, and Melbourne IT.
Signing the new agreement is required before domain name registrars can sell new TLDs, and so far only a handful of registrars have executed the agreement. The updated RAA places significantly more burden on domain name registrars than the previous agreement, including whois verification.
Demand Media was among the companies that was at the negotiating table to help craft the 2013 RAA. With the exception of Key-Systems, all of the registrars that were part of the negotiating team have now signed the agreement.
Banfield to lead eNom and Name.com.
Earlier this week Demand Media announced that it hired Steve Banfield to serve as SVP and GM of Registrar Services. Demand Media owns domain name reseller eNom and consumer registrar Name.com, both of which Banfield will help lead.
If his name doesn’t ring a bell, that’s because Banfield is new to the domain name industry. His experience with domain names is limited mostly to registering domain names here and there for projects.
Even though he has limited direct experience, he points out that there are links between domain names and what he has dedicated much of his career to: digital products.
“When you’re selling a domain, you’re selling a digital good,” he explained.
His experience with digital goods includes stints at a division of Paramount Pictures, Sony, RealNetworks, and Microsoft.
As Demand Media gets ready to spin out its domain name business, Banfield said he saw opportunity.
“You have a great, growing business that’s poised for additional growth with new TLDs,” he said. “You have a great growing business about to be spun out from a different entity.”
He said he started adding these things up, along with a cultural fit, and decided to make the jump.
Given Demand Media’s role in the domain ecosystem, you can expect to see Banfield at industry conferences in the future.