Above.com hires Aaron Kvitek to lead marketing

Former Oversee.net VP will lead marketing for domain investing tools provider.

Above.comFormer Oversee.net VP of Marketing and Communications Aaron Kvitek has joined Above.com, which is best known for its domain name parking optimization service.

Kvitek was most visible in the domain name business for his work on Oversee.net’s DomainFEST conferences.

He is now tasked with improving Above.com’s messaging to the domain name community. The company found that many people didn’t understand that it’s a parking optimization company rather than a parking company itself. It also has an integrated registrar and marketplace, but Above.com has mostly been associated with domain parking.

Above.com is part of Trellian.

ParkingCrew acquires NameDrive

Domain name parking consolidation continues as Team Internet nabs NameDrive.

ParkingCrewParkingCrew has acquired the NameDrive domain name parking business from KeyDrive. The acquisition includes the Overdrive service as well.

Starting tomorrow, NameDrive customers will access their parking accounts through ParkingCrew. There is a account claim procedure in place; NameDrive customers should have received an announcement about it today.

Last year KeyDrive divested SnapNames, which it acquired from Oversee.net along with domain name registrar Moniker in 2011.

KeyDrive’s acquisition of NameDrive might have been ill-timed as parking revenues continued to face headwinds. One of the sellers of NameDrive later sued KeyDrive in a payments dispute.

Last year parking company Rook Media acquired parking heavyweight DomainSponsor.

Parking company monetizes typos — with the TM holder’s permission

Brand-approved typosquatting? Sort of.

A new domain name parking service promises to help people monetize brand related domain names, such as typos, in a way that brand owners support.

Protected Parking “enables domain owners to monetize brand related domains with the full knowledge and explicit agreement from the brand owner,” according to the company.

If you have typos or traffic domain names that include trademarks, the company will monetize them through the respective company’s affiliate program.

This idea isn’t entirely new. Typosquatting recovery firm CitizenHawk recovers typo domain names on behalf of companies and then monetizes them for a set period of time as payment.

Protected Parking, however, doesn’t facilitate the transfer of the domain names. In fact, it promises to keep the actual domain information confidential from the brand owner. Click here to continue reading…

Domain parking still falling, according to survey

Revenue still shrinking for many domainers.

How low can domain name parking revenue go?

Still lower, apparently.

That’s according to the approximately 200 people who responded to this year’s Domain Name Wire Survey.

36% of respondents said their 2014 domain name parking revenue was lower than 2013. Only 17% said it was better, while roughly half said it had stabilized. Click here to continue reading…

TrafficZ shuts down on Wednesday

End of an era: TrafficZ to shut its doors on Wednesday.

TrafficZThought Convergence sold off its primary operating businesses this year: it sold Agreed to Escrow.com and Aftermarket.com to Igloo.

That left domain name parking company TrafficZ. Today, the company emailed clients informing them that the service will cease operations at 12 am on Wednesday.

I’m not sure how much domain name traffic was still running through TrafficZ. Thought Convergence offered domain name parking with a first tier PPC provider through its Aftermarket.com platform, whereas TrafficZ is now using secondary PPC providers.

Still, if you have any domains sitting on TrafficZ nameservers, now would be a good time to change them. Every year I notice a couple of my domain names pointing to the servers of defunct domain parking platforms. That’s wasted money.

TrafficZ was a big player during the go-go years of domain name parking. It was frequently a major sponsor of TRAFFIC and hosted numerous parties during domain name conferences.