What ads show up on a parked page make a big difference.
Anyone can own the domain name MyEnterprise.com. Enterprise is a dictionary word, often referring to businesses and large organizations.
But the owner of MyEnterprise.com just lost the domain name in a UDRP brought by Enterprise Rent-A-Car.com, and for good reason. It’s worth digging into this a bit to clear two common misconceptions:
1. You can blame PPC algorithms for the keywords displayed on your parked page.
2. You shouldn’t park a domain name because it makes it easier for someone to win a UDRP.
In the case of MyEnterprise.com, the page showed a lot of keywords clearly related to the car rental company. This is a big reason the domain name owner lost; It appeared he registered the domain in bad faith to traffic on Enterprise Rent-A-Car’s reputation. Click here to continue reading…