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Displaying posts under "Domain Parking"

  • Rook Media acquires DomainSponsor

    1. BY - Apr 21, 2014
    2. Domain Parking
    3. 10 Comments has sold DomainSponsor and its domain name portfolio to Rook Media.

    Rook MediaOne of the largest domain name parking companies has been acquired.

    Rook Media has acquired domain name parking company DomainSponsor from, the companies confirmed today.

    DomainSponsor is one of the oldest domain parking companies, serving customers since 2002. Rook, on the other hand, just launched in 2011. Rook was founded by former employees of NameDrive, a parking company that was acquired by KeyDrive in 2011. has previously sold off a couple businesses including registrar Moniker and expired domain service SnapNames. But DomainSponsor was the company’s initial business, so the company has essentially sold off its core. continues to run a number of vertically focused lead generation websites, which has been the area of growth for the company in recent years.

    Rook CEO Ash Rahimi told Domain Name Wire today that Rook and DomainSponsor will continue to operate as separate parking platforms for the foreseeable future.

    “The customer experience will be the same as it always was,” said Rahimi. “We will be incrementally taking the best features of Rook and DomainSponsor and implementing them across platforms”.

    Rahimi said the acquisition brings together the best of international monetization with Rook and U.S. monetization with DomainSponsor.

    “We are the largest domain parking company by a fair margin at this point,” he said.

    Rahimi says the acquisition has been several months in the making.

    “It takes time,” he explained. “We’re two competitors in a pretty small industry. It’s difficult to go out there and get the usual data [necessary to evaluate an acquisition].”

    The acquisition, which closed last Friday, includes’s owned and operated domain name portfolio. It does not include the DomainFest conference brand.

    All of DomainSponsor’s approximately 30 employees have joined Rook. That doesn’t include Dwayne Walker, who has been the face of DomainSponsor at conferences in recent years. Walker will help with the transition but remain with CEO Debra Domeyer told Domain Name Wire that the company wasn’t actively shopping DomainSponsor for sale. It didn’t have serious conversations about an acquisition with any companies other than rook.

    “I’m real positive about [the acquisition],” she said. “I feel really good about the Rook team and I’ve gotten to know them really well.”

    Domeyer says that now has about 50-60 employees.

  • Sedo hacked over the weekend

    1. BY - Apr 14, 2014
    2. Domain Parking
    3. 13 Comments

    Intrusion resulted in confirmation emails sent to a “small number” of customers.

    SedoSedo was compromised over the weekend due to a security hole.

    This resulted in a number of registered Sedo users, including myself, receiving an email asking them to confirm their account. The confirmation email started:

    Dear Andrew,

    Thank you for becoming a Sedo member!

    In order to submit your offer for you must first verify that the email you provided is a valid email address.

    Sedo sent the following email to affected members today:

    Dear Andrew Allemann,

    We wish to inform you that on Saturday, 12th April, the Sedo website was compromised by an unknown intruder through a previously unknown security loophole. This resulted in an unauthorized email with the subject “Confirm your Sedo Account” being sent to a small number of our customers.

    Our immediate investigation into the matter has shown that your email address was unfortunately one of those affected. That means that the intruder has got your email address only. NO other data has been compromised, i.e. no passwords or other account information was obtained. The security vulnerability was closed as soon as it was detected and any further unauthorized access was successfully prevented. This means that your Sedo account is safe, and you do not need to take any action to safeguard data stored in your account. Clicking on the link in the unauthorized email has no adverse effects.
    If you have any questions we will be happy to help you. Please contact your account manager or visit our customer support center at

    We apologize for any inconvenience this issue may has caused.

  • 5 questions to be answered at this week’s DomainFest

    1. BY - Mar 31, 2014
    2. Domain Parking
    3. 2 Comments

    Attendance, new TLDs, and other questions to be answered this week.

    DomainFestI’m writing this while airborne on my way to Los Angeles for this week’s DomainFest conference. Here are five questions that will be answered by the end of the week.

    1. How many people will show up? DomainFest usually packs in 500+ people at its conference. That might be a challenge this year. The conference was moved back a couple months, announced late, and is part of a packed conference schedule (including the ICANN meeting just last week).

    On the other hand, attendance will be helped thanks to new TLDs finally coming to market. DomainFest has a record number of sponsors this year, so we’ll just have to see what happens.

    2. Will the return to Hollywood be well received? DomainFest is moving back to Hollywood after a long run in Santa Monica. The event will be at the same hotel where it was the last time it was in Hollywood. It’s a nice (and renovated) hotel with a spacious conference area. The only downside that I remember from back then was you walked outside to get from your hotel room to the conference. Hopefully that won’t be an issue with rain in the forecast this week.

    3. How will people react to the early results for new TLDs? It will be interesting to see what the reaction is to early results from new TLD launches. Better than expected? Worse than expected? I’m particularly curious to hear what is said during the panel “.Sexy Rollout Success Story” this afternoon.

    It’s hard to call the .sexy launch “successful” given the early technical snafus and low registration numbers so far. Perhaps “lessons learned” would be more appropriate, and I suspect that’s where the session will ultimately head.

    4. How will the multi-track format work? The conference is switching to a two-track format this year. That means two sessions will happen concurrently much of the time, giving the audience a choice between two topics. I’m a fan of this approach.

    5. Will monetization make a comeback? Many recent domainer-focused events have pushed monetization to the side given the precipitous fall in domain parking. But DomainFest is organized by DomainSponsor, one of the largest domain monetization companies. Domain parking is sure to be a topic of interest at the show.

  • Afternic changes payment thresholds, ends Park & Sell rebate program

    1. BY - Feb 15, 2014
    2. Domain Parking
    3. 7 Comments

    Payment thresholds change for sales and parking platforms and rebate program ends.

    Afternic GoDaddyAfternic and domain name parking platform SmartName have changed their payment thresholds and options in the wake of GoDaddy’s acquisition. Afternic has also quietly shuttered its Park & Sell rebate program.


    For Afternic, the minimum domain sales payout for international wires is now $10,000 or more and comes with a $45 processing fee. Checks ($25 processing fee), PayPal, and direct deposit do not have a minimum payout. It seems that PayPal and direct deposit are really your two best options in most cases — assuming you live in a country where this is easy.

    Domain parking platform SmartName has different thresholds. SmartName’s minimum payout for international wires is $2,500 or more (with the same $45 processing fee), $100 or more for checks ($25 processing fee), $25 or more for PayPal and $10 or more for direct deposit.

    Park & Sell Rebate

    Afternic has also quietly shut down its Park & Sell rebate program.

    Afternic introduced the Park & Sell rebate program in 2010. If you parked a domain with Afternic and it sold through the platform, you’d receive a 5% rebate on the sales price. This effectively reduced commissions from 20% to 15%.

    The program benefited Afternic in two ways. First, many domain names sell after someone clicks a “for sale” banner on a parked domain, so it increased sales. Second, it meant more parking revenue for the company. Apparently the costs outweighed the benefits.

  • Stone Temple Pilots to play DomainFest

    1. BY - Feb 14, 2014
    2. Domain Parking
    3. 4 Comments

    STP on the bill for DomainFest 2014.

    DomainSponsor’s DomainFest conference is always known for legendary entertainment. The Playboy Mansion comes to mind. Renting our Universal Studios. In other words, over-the-top events when compared to other domain conferences.

    This year the conference has another great event, but in an entirely different category: Stone Temple Pilots with Chester Bennington will play Tuesday, April 2 at a private event. The location will be revealed at registration, and badges of course will be required to attend.

    Talk about reliving the 90s!

    I haven’t yet decided if I’ll attend DomainFest this year, but they’re making it difficult to say no.