Displaying posts under "Domain Parking"
Zero click traffic may lead to scam and installer sites.
“Zero click” monetization for parked domains, in which domain traffic is forwarded to another site rather than landing on a page full of ads, is nothing new in the domain name industry.
In recent years, though, more parking companies have integrated with zero click providers in order to compensate for falling revenues from Google ads.
Many domain owners are probably not aware that some of their traffic is being sent to other sites rather than a lander. This could be problematic.
Domain consultant Joseph Peterson, who also writes expired domain reports for Domain Name Wire, recently pointed out a couple instances of zero click forwarding in which the resulting website included a scam or misleading site. Click to continue reading…
Company says material terms are “substantially similar” to the prior agreement.
Rightside, parent company of eNom and domain parking platform HotKeys, has signed a new domain name parking agreement with Google.
In an SEC filing, the company stated that the agreement is similar to the one it replaces:
In general, the material terms of the Agreement are substantially similar to the Prior Agreement, including compliance with Google’s policies, maintenance of service obligations and mutual indemnification provisions. Unlike the Prior Agreement, this Agreement no longer includes Google’s Websearch service. The other changes in the Agreement consist of revisions to Google’s form of service agreement, minor changes to the legal terms of the Agreement, and updates to reflect changes in the relationship between Rightside and Google since the Prior Agreement was executed with Demand Media in 2012. The Agreement has a term of two years and contains customary termination provisions.
Websearch was a requirement in previous contracts. It required parking companies to include organic Google search results on some parked pages; this is no longer a requirement.
As for the material terms, my understanding is that all Google parking partners are now (or will be shortly) on identical contracts, including revenue shares. For some companies that might be a big rev share drop, for others it might be an increase or about the same.
You may view Rightside’s previous agreement with Google (with all the juicy details redacted) in this document.
Domain parking ads don’t consider the full meaning of a domain name that spans the dot.
A couple weeks ago Donuts launched the .cash top level domain name.
This got me thinking about domain parking. I’ve owned a few .com domain names with the term “cash” in them. When they got clicks, they were high dollar clicks. There are lots of expensive Adwords terms related to cash.
So would traffic to something.cash monetize well?
No, not on the basis of the top level domain name.
As of right now, Google does not consider the new TLD term when deciding which ads to serve on parked domain names. It only considers the second level domain name.
This creates a problem for domain names in which you need both the left and right of the dot to determine the full meaning, e.g. austin.condos.
Sedo, one of the largest domain name parking companies, told Domain Name Wire that Google has confirmed to it that considering the new TLD is in Google’s feature pipeline.
However, I wouldn’t expect Google to roll it out any time soon. There’s very little traffic to new TLDs so far. Sedo said that new TLDs accounted for just 0.13% of its traffic in June.
I have come across a couple examples of parked domains that seem to show ads based on the full context of the domain name despite the full meaning spanning the dot, so there’s hope for decent monetization while you wait.
The ads on Museveni.com are rather ironic.Uganda’s president Yoweri Museven signed into law a harsh anti-gay law earlier this year.
Museveni might be disappointed to see what comes up when you type the domain name Museveni.com in a web browser.
The parked domain name is owned by Frank Schilling’s Name Administration and is parked on his Domain Name Sales platform. The parked page includes ads for “Gay Rights”, “Gay Dating” and “Gay Travel”. Uganda is probably not a popular gay travel destination.
Ugandans who want to click on “human rights organizations” to contact them about the harsh laws might have some trouble. The legislation includes penalties for groups and individuals that support LGBT rights.
The president’s full domain name, YoweriMuseveni.com, points to a GoDaddy “coming soon” page.
Inset Photo: Russell Watkins/Department for International Development.
Company to shut down NXD error redirect service.
OpenDNS announced this week that it is shutting down a service that was, in effect, a giant typosquatting operation.
Millions of people use OpenDNS as an alternative to their ISP’s DNS. The useful service needed a way to make money, and it found a very lucrative one: whenever someone would type in a non-existent domain name (NXD), OpenDNS would show them a search results page that also included Yahoo! ads.
Other ISPs also caught on and started showing these error resolution pages. That includes Verizon, Time Warner and other ISPs. I’ve always found it ironic that Verizon sues cybersquatters for typosquatting its brands when it essentially typosquats the entire web.
Now OpenDNS says it will no longer hijack the browser’s intended experience and show ads. The company gives a lengthy explanation, but I’ll summarize it like this: the company now makes money from its enterprise services, so it can get rid of something it always knew was a dirty way to make money for a company that prides itself on making the internet better.
It also sounds like browser changes were beginning to interfere with the gravy train. Type a search query in a browser these days and it’s intended to be a search — not direct navigation.
Still, OpenDNS said it made millions of dollars a year from the service. So it is a financial hit for the company.
Clearly the millions of dollars a year are no longer required to keep the lights on, and the bigger customer base and user data it will gain from dropping the ads outweighs the money lost.