Displaying posts under "Domain Parking"
Payment thresholds change for sales and parking platforms and rebate program ends.
Afternic and domain name parking platform SmartName have changed their payment thresholds and options in the wake of GoDaddy’s acquisition. Afternic has also quietly shuttered its Park & Sell rebate program.
For Afternic, the minimum domain sales payout for international wires is now $10,000 or more and comes with a $45 processing fee. Checks ($25 processing fee), PayPal, and direct deposit do not have a minimum payout. It seems that PayPal and direct deposit are really your two best options in most cases — assuming you live in a country where this is easy.
Domain parking platform SmartName has different thresholds. SmartName’s minimum payout for international wires is $2,500 or more (with the same $45 processing fee), $100 or more for checks ($25 processing fee), $25 or more for PayPal and $10 or more for direct deposit.
Park & Sell Rebate
Afternic has also quietly shut down its Park & Sell rebate program.
Afternic introduced the Park & Sell rebate program in 2010. If you parked a domain with Afternic and it sold through the platform, you’d receive a 5% rebate on the sales price. This effectively reduced commissions from 20% to 15%.
The program benefited Afternic in two ways. First, many domain names sell after someone clicks a “for sale” banner on a parked domain, so it increased sales. Second, it meant more parking revenue for the company. Apparently the costs outweighed the benefits.
STP on the bill for DomainFest 2014.
DomainSponsor’s DomainFest conference is always known for legendary entertainment. The Playboy Mansion comes to mind. Renting our Universal Studios. In other words, over-the-top events when compared to other domain conferences.
This year the conference has another great event, but in an entirely different category: Stone Temple Pilots with Chester Bennington will play Tuesday, April 2 at a private event. The location will be revealed at registration, and badges of course will be required to attend.
Talk about reliving the 90s!
I haven’t yet decided if I’ll attend DomainFest this year, but they’re making it difficult to say no.
Schumacher went from the business of delivering ads to blocking them.
It’s been a few years since Tim Schumacher, co-founder of Sedo, left the company.
You might be surprised to learn that, after creating one of the world’s largest domain parking ad companies, he’s now backing software that blocks internet users from seeing ads.
Schumacher is an investor in the company behind Ad Block Plus, a browser plugin that blocks users from seeing most ads on a website.
Computer World just interviewed him about the company and how he got involved. Although I’ve known about his involvement for a while, I didn’t realize he discovered the technology while he was at Sedo:
In 2009, when looking through our tracking of the advertising Sedo places on domains, I noticed that ad blockers were blocking the delivery of ads. I looked into that and saw this developer, Wladimir Palant, who had the largest ad blocker out there, and to my good luck he was in Cologne, where I was.
Ad Block Plus has been criticized for charging large publishers that want to be part of its acceptable ads program, which whitelists certain sites’ “unobtrusive” ads. Joining this program is free for smaller publishers, but it limits ads they show to basically text ads or static ads without “attention-grabbing images.” Thus, Ad Block Plus deprives many small web publishers who make a living from ads from generating as much revenue as they otherwise would.
Santa Monica company wants to patent optimized bidding on zero click domain parking traffic.
Adrenalads, a direct navigation company based in Santa Monica, has filed a patent application for analyzing and bidding on zero click traffic.
U.S. Patent application number 13/541767 (pdf) for “System and method for acquiring domain visitors on a parking service and redirecting to optimal advertisers” was filed in July 2012 and published today.
The patent focuses on the buy side of zero click traffic. Many domain parking companies that serve up standard pay-per-click ads also sell redirects (zero click) if the bid amount is better than its current yield from PPC ads on a particular domain.
In the application, Adrenalads discusses an initial fraud and quality check on traffic, followed by a bidding mechanism to minimize the amount paid to the parking company while maximizing traffic acquisition as well as yield from the advertiser. It describes how this can be done both for direct advertisers as well as through advertiser feeds.
I assume that most zero click companies have this sort of sophistication in their systems, although I may be naive.
Zero click pioneer Sendori filed a number of patent applications related to zero click traffic.
Andrenalads CTO Nate Hashem was previously with Oversee.net, the company that owns domain name parking service DomainSponsor.
Will Google pay more to domain name owners in 2014? Frank Schilling thinks it’s possible.
Frank Schilling just sent a newsletter to DomainNameSales.com clients, and in it he makes a couple predictions for 2014.
One is that new top level domain names will be a big deal. It’s no surprise that Schilling, who has invested tens of millions of dollars in new TLDs, would say this. But he also argues that existing second level domain name owners will benefit from the added attention on domain names in 2014:
Bringing more diamonds out of the ground does not make the price of diamonds go down. If you have good keyword weight and brandable name inventory the wind will be at your back in 2014.
Hmm. Not sure that’s the right analogy. Bringing more diamonds to market does make the price of diamonds go down. But it’s clear that Schilling thinks good .com domain names are going to be fine for now.
(Oh, and queue comments about AM and FM radio…)
Most surprising to me is that Schilling thinks there may be upside in domain parking next year. In addition to some parking improvements, Schilling thinks the upstream ad marketplaces (e.g. Google) are likely to pay more at some point in 2014.
In 2013 Google made some changes to domain name parking that have resulted in downward pressure. Yet some of the changes will “clean up” the channel, so perhaps this is why Schilling thinks the tide may turn a bit in the coming year when it comes to payouts. Or maybe it’s just a sales pitch.