A couple of things you should do in light of the commission change.
GoDaddy’s new aftermarket commission structure went into effect on February 1. There are a few housekeeping things domainers should consider doing in light of the changes.
The new system rewards you with a 40% discount off the 25% commission when a domain is parked with a GoDaddy platform. Here are some things you should do to take advantage of the discount and update your Dan.com account.
Make sure you’re pointing by nameservers, not A records
I recently sold a domain name that was parked at Uniregistry but didn’t point to Uni’s nameservers. Instead, it pointed to GoDaddy’s domaincontrol.com nameserver, and I used an A record to point it to Uni’s system. I set many of my domains up like this so I could point the MX records to Mailbox Park.
Given that Uniregistry will probably sunset this year and I don’t use Mailbox Park anymore, it was time to change the nameservers. I took care of that today.
I should note that currently, domaincontrol.com is NOT set up to get the reduced commission. (I no longer point domains to Afternic’s landers; I set them to domaincontrol and use List for Sale in my GoDaddy account to add the for sale pages. It’s much easier than logging into Afternic.) This means some sales will trigger the 25% commission when it should be 15%. GoDaddy is aware of this issue. For now, you’ll need to email your Afternic or GoDaddy account manager to correct any incorrect commissions.
Reprice your Dan listings
If you’re like me, you probably priced your Dan.com listings a bit lower than Afternic because of the commission savings. I was willing to give up 5% or so on the Dan listing to incentivize people to buy it there rather than through Afternic.
That incentive is no longer there. With Dan commissions increasing to 15%, it probably makes sense to increase your Dan prices. In fact, I’d argue that Dan prices should be higher than Afternic’s because I’d like to incentivize people to use Fast Transfer. After all, it’s easier for me. (Of course, this ignores Afternic’s new rule that landing page prices should match Afternic prices.)
Eventually, you’ll price your domains in one place and not have to worry about it. But until GoDaddy adds Dan’s payment plans to its landers, you’ll need to use Dan if you want to offer them.
Select your landers
As a reminder, here are the options for pointing your domains to Afternic landers:
Parking landers – These show PPC links and a banner at the top mentioning the domain is for sale. Point to ns1.afternic.coma and ns2.afternic.com.
Lead landers – These have a lead form for people to fill out if they want to get a price for the domain. It also includes a phone number. Point to ns3.afternic.com and ns4.afternic.com.
Buy Now landers – Customers will see the asking price and are able to click a button to buy the domain. Point to ns5.afternic.com and ns6.afternic.com.
James Iles says
Thanks for the overview, Andrew.
I think the best thing to do, is sell the domain names direct to inquirers . Much easier, use Ecsrow.com for payments and can pass on better price to Buyers. Yes you don’t get the exposure, but any buyer worth having will visit the domain and find your home made “for sale” sign. That is what to do.
Mike I agree with you. I do the same for my evdomains….I only keep my Sedo listing for more exposure but have every domain redirected to my website with a list of all the 400+ domains still available.
Can you share your experience with Mailbox Park ?
What kind of revenue can we expect there ?
Andrew Allemann says
I never made much revenue, but it did give me insight into activity around my domains and how many people get confused when emailing. They aren’t accepting new clients right now.
Mark Thorpe says
There are more options out there other than just GoDaddy. Like Sedo and Efty for selling your domains.
Namecheap and Dynadot for domain registrations etc.
This is very useful. Thank you.
What happens if a domain with no BIN price is pointed to NS5 & NS6? I will try it but it’ll take time for me to figure it out all due to requiring NS propagation
Andrew Allemann says
Interesting question. Let me know what happens when you do this.
I for will am not giving into Godaddys extortion requiring you to use their landing pages. In fact I removed all my domains from all godaddy owned marketplaces. I’ll reassess at the end of the year but even if I do add back to afternic/dan it’ll still be with my own landers and with a price adjustment for the higher commission. Yes their extortion also includes pricing the same on afternic and your landing page but arguably without them building an automated mechanism to check that it’ll never be enforced. And even if it is that technically only applies to fast transfer so you can still list on afternic at a higher price without fast transfer.