Sites will get label, and might get a search benefit in the future.
Google announced today that it is adding a “mobile-friendly” label to sites in search results, and is experimenting with using mobile-friendliness as a ranking signal.
Over the next few weeks, Google will start adding the “mobile-friendly” identifier next to qualified sites for mobile searches (see picture).
In a blog post about the move, Google suggested that how mobile-friendly a site is might also affect its rankings in the future.
We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.
It seems intuitive that Google will demote sites in mobile search if they don’t render well on a mobile browser.
You can see if your site is eligible for the mobile-friendly label on this test page.
Kassey says
My sites are all mobile ready. After reading the news, I also created a sitemap using the tag. Hope Google can see it.
Louise says
Sounds like Google is the one who will apply the tag!
Nice find, @ Andrew Alleman!
Dk says
Very interesting…. this is huge.
John says
Yes, this is huge for .tel domains because all of them are mobile friendly