Amazon wins 9-way battle for .book domain name.
Amazon.com has won an auction for rights to run the .book top level domain name.
The company went head-to-head with 8 other applicants for the domain name, including Google, but ultimately agreed to pay the most to run the domain name.
Although my money was on Amazon.com to win this domain name, its victory was by no means assured. Yes, Amazon.com got its start with books. But it just lost an auction for .cloud, despite being the largest cloud hosting company.
The .book auction was private, so the final price will not be disclosed. Amazon.com has paid as much as $4.6 million for a domain name in a public auction (.buy), but .book was likely more expensive.