Marchex sells $1.6 million in domain names in Q4

Marchex’s Archeo division continues to sell domains at fairly high prices.

ArcheoMarchex reported its fourth quarter earnings after the bell today. It included sales results from Archeo, its domain name division.

Archeo sold 262 domain names for a total of $1.6 million last quarter. That’s about double how much it sold last year in the same quarter.

It’s also a high average selling price of $6,100 per domain name.

Averages can be misleading, but I suspect Archeo’s median is also higher than what you see at Afternic and Sedo.

While the company is coming down a bit on its minimum pricing, Archeo still seems to be focused on higher average selling prices rather than volume.

There are some domains priced below $1,000 in its fixed price inventory. But only relative few.

Higher prices means more margin when a domain sells, but lumpier sales. It will be interesting to watch Archeo’s domain sales going forward.

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