Domain Name Wire

Domain Name Wire

  • On day of iPhone 5 announcement, sits dark

    1. BY - Sep 12, 2012
    2. Uncategorized
    3. 7 Comments

    Apple owns the domain name but does nothing with it.

    iPhone5Back in May Apple did something smart: it went after the domain name well in advance of the launch of the new device.

    A week after Apple filed a complaint with World Intellectual Property Organization, the owner of the domain name relinquished control.

    The domain name is now owned by Apple and pointing to the nameservers. Thanks to Apple’s advance work it was primed and ready for today’s big iPhone 5 announcement…

    Except it wasn’t.

    Right now if you type in it doesn’t resolve. [Update: as of Wednesday evening the domain name now forwards to with a tracking code for Apple to know the visit came from an type-in.]

    All Apple has to do is forward it to It’s pretty simple.

    You see companies miss “little” things like this all the time. But I assumed Apple was on the ball since it worked to obtain the domain name in advance of its launch.

    I guess not.


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