OK, so maybe American Airlines hasn’t decided who to merge with, registers Delta and United domains
Tuesday, March 13th, 2012
AMR to merge with U.S. Airways, United, or Delta?
Sunday evening I posted about how American Airlines or U.S. Airways registered a bunch of domain names related to a merger with U.S. Airways.
Today I have clarity that the company doing the registering is
American Airlines. [Update: Apparently U.S. Airways claims responsibility. I find this interesting given that some of the domains are specific to American, and some of them don't even if the U.S. Airways brand in them, e.g. AAdvantageofUs.] But now we’ve lost the clarity on if American is merging with U.S. Airways or someone else.
Yesterday a company, through MarkMonitor affiliate DNStinations, registered these additional domains:
american-deltaairlines.com, .net, and .org
Given that the common company between all of the domains is American, it’s a good bet that AMR is the registrant despite using MarkMonitor’s version of whois privacy. [See update above]
So here’s the bigger question: why did AMR (or U.S. Airways) register all of the US Airways domains last Friday, and then not get around to protecting other combinations such as with United and Delta until Monday?
three four possibilities.
First, U.S. Airways is the most likely merger partner but the company realized it should protect the others just in case.
Second, U.S. Airways is who the company plans to merge with but American wanted to throw up a smokescreen after news of the original domains got out.
Third, someone at MarkMonitor dropped the ball Friday and didn’t get around to registering the new domains until yesterday.
Fourth (added), U.S. Airways registered the domains Friday (which I still find intriguing if the merger is just at discussion point given some of the names registered only having American Brands in them) and then American realized on Monday that it should protect some other possibilities.