Owner Jumps in to Crowded Market with

Vertive may have a solution to a crowded market: a great domain name.

DailyDeals.comIt’s hard to get attention in the daily deals business these days. You need a killer domain name to have a chance.

Enter Vertive and Steve Schaffer, which already operates discount site (and owns

The company just launched The site will offer discounts to online stores, which is a natural extension from the company’s background on

Schaffer, who sometimes attends domain name industry shows, appears to have purchased the domain name from iREIT back in 2009 in a private transaction.

Schaffer founded Vertive in 2003 and the company took a $7M growth equity investment from Susquehanna Growth Equity last year.


  1. says

    With such a premium domain, they definitely got an edge to launch a new daily deal site.

    The competition is fierce because it’s profitable. Good timing … as the holiday shopping season approaches, a lot of moolah there!

  2. S.W. says

    Congrats to Steve on the great domain name acquisition and looks like the launch is well-timed right when daily deals will be getting the most attention with the Groupon IPO.

    I think it’s a good idea that he’s focusing on national deals rather than local, which differentiates his site from the rest.

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