Vertive may have a solution to a crowded market: a great domain name.
It’s hard to get attention in the daily deals business these days. You need a killer domain name to have a chance.
Enter Vertive and Steve Schaffer, which already operates discount site Offers.com (and owns Offer.com).
The company just launched DailyDeals.com. The site will offer discounts to online stores, which is a natural extension from the company’s background on Offers.com.
Schaffer, who sometimes attends domain name industry shows, appears to have purchased the domain name from iREIT back in 2009 in a private transaction.
Schaffer founded Vertive in 2003 and the company took a $7M growth equity investment from Susquehanna Growth Equity last year.