Vertive may have a solution to a crowded market: a great domain name.
It’s hard to get attention in the daily deals business these days. You need a killer domain name to have a chance.
Enter Vertive and Steve Schaffer, which already operates discount site Offers.com (and owns Offer.com).
The company just launched DailyDeals.com. The site will offer discounts to online stores, which is a natural extension from the company’s background on Offers.com.
Schaffer, who sometimes attends domain name industry shows, appears to have purchased the domain name from iREIT back in 2009 in a private transaction.
Schaffer founded Vertive in 2003 and the company took a $7M growth equity investment from Susquehanna Growth Equity last year.
Alexander says
With such a premium domain, they definitely got an edge to launch a new daily deal site.
The competition is fierce because it’s profitable. Good timing … as the holiday shopping season approaches, a lot of moolah there!
S.W. says
Congrats to Steve on the great domain name acquisition and looks like the launch is well-timed right when daily deals will be getting the most attention with the Groupon IPO.
I think it’s a good idea that he’s focusing on national deals rather than local, which differentiates his site from the rest.
Steve Jones says
That’s the right way to enter that market now that it’s saturated – get seen with an amazing domain.