GoDaddy Switches Back to .Com as Default Search Option
Sunday, November 14th, 2010
.Co now second search option.
About 24 hours after promoting .co to the top of its search box, domain name registrar GoDaddy has switched back to .com. But .co remains the second option for people searching for domains at the world’s largest domain name registrar.
GoDaddy frequently runs tests, such as changing the prices of domain registration a couple bucks up or down to measure the effects. Moving .co to the top of the list was just such as test, yet it was certainly an aggressive one. It replaced a domain that costs about $12 a year with one that’s $30. .Co is also very close to .com, which could have led to confusion. I’m sure customer confusion was one thing the registrar evaluated during the test.