A big lift for .co this weekend as world’s largest registrar promotes .co to top of search box.
[Update: .com is now back as the default option. This was a test by GoDaddy.]
You might be in for a bit of a surprise if you visit GoDaddy today. This is what the search box looks like:
That’s right. The default search option is now .co at GoDaddy.
This is a huge win for .co since GoDaddy registers about half of all new domain names registered. It seems like a smart move for GoDaddy. Most domains people search for are taken in .com. So GoDaddy users are more likely to see their domain as “available”, not to mention .co domains cost about three times as much as .com domains to register.
I have no idea how long this change will last. Yet this isn’t the only good news for .co this weekend. Overstock.com, which recently featured o.co in a TV commercial, is getting ready to rebrand its international sites to o.co.