Cloud computing company gets more marketing punch with good domain name.
Cloud.com VP of Business Development Shannon Williams admits that he wasn’t a huge believer in the power of a generic domain name for marketing. But when the opportunity for his company to purchase Cloud.com was discussed internally, he finally came around. Now he is a believer.
I caught up with Williams during HostingCon this week in Austin. He explained some of the benefits of having the company named Cloud.com:
-When Williams meets people and mentions his company, people think they’ve already heard of the company because of its good domain
-People think the company is bigger than it is
-Value for Search Engine Optimization
Putting on his corporate sales hat, Williams says that the domain itself doesn’t add value without a good underlying product. Their product was already selling, and they were doing well because of the product, but he says the domain is like putting some extra gas on a good fire.
It’s certainly more memorable than the company’s old name, VMOps.