Cloud.com Floats Higher with Good Domain Name
Friday, July 23rd, 2010
Cloud computing company gets more marketing punch with good domain name.
Cloud.com VP of Business Development Shannon Williams admits that he wasn’t a huge believer in the power of a generic domain name for marketing. But when the opportunity for his company to purchase Cloud.com was discussed internally, he finally came around. Now he is a believer.
I caught up with Williams during HostingCon this week in Austin. He explained some of the benefits of having the company named Cloud.com:
-When Williams meets people and mentions his company, people think they’ve already heard of the company because of its good domain
-People think the company is bigger than it is
-Value for Search Engine Optimization
Putting on his corporate sales hat, Williams says that the domain itself doesn’t add value without a good underlying product. Their product was already selling, and they were doing well because of the product, but he says the domain is like putting some extra gas on a good fire.
It’s certainly more memorable than the company’s old name, VMOps.