Cloud computing company gets more marketing punch with good domain name.
Cloud.com VP of Business Development Shannon Williams admits that he wasn’t a huge believer in the power of a generic domain name for marketing. But when the opportunity for his company to purchase Cloud.com was discussed internally, he finally came around. Now he is a believer.
I caught up with Williams during HostingCon this week in Austin. He explained some of the benefits of having the company named Cloud.com:
-When Williams meets people and mentions his company, people think they’ve already heard of the company because of its good domain
-People think the company is bigger than it is
-Value for Search Engine Optimization
Putting on his corporate sales hat, Williams says that the domain itself doesn’t add value without a good underlying product. Their product was already selling, and they were doing well because of the product, but he says the domain is like putting some extra gas on a good fire.
It’s certainly more memorable than the company’s old name, VMOps.
Jim Fleming says
Someone once said that Wendys allows McDonalds to do all the work (selecting locations) and they build across the street.
Now one will have to check:
Any idea of the price for this name? When it was sold?
Brian Null says
welcome to the believers club Shannon 🙂
thanks for the inside view Andrew
“VMOps” – Yikes!
M. Menius says
I think he still may not fully realize the benefit this domain will provide his company.
Steve M says
… an’ when they want to add employees … and if he ever wants to take VC $ … or merge with another entity … or sell the company … NOW how much value does Cloud.com add to the company?
$250,000? $500,000? $1,000,000 or more?
Yea; that was one wise move.
At the very least, that’s one name the competition does not have.
premium domains says
i would love to know how much sold for.
just as a domain i would have valued at low to mid xxx,xxx minimum
to a company in the sector then obviously worth far more
anyway of finding out Andrew?
Andrew Allemann says
It’s under nda, but I think it was low six figures.
the domain was auctioned, so why the nda?
Andrew Allemann says
They put it up for auction bit ended up selling directly.