Company upgrades to intuitive domain name.
At Mike Mann’s party yesterday I met serial entrepreneur Clarence Wooten, Jr., CEO of CollectiveX. When I first met him, my natural question was “what the heck is CollectiveX”. Wooten explained that it was a social platform for groups, which makes perfect sense. But the name didn’t make sense until Wooten explained it to me.
Wooten had some exciting news to share, though: on Monday he was rebranding his company as GroupSite.com. That’s a much more intuitive domain. He said they were rebranding because “group site” explains its business and because of the search volume for “group sites”. Wooten bought the domains over a year ago.
My next question was if he bought the plural version GroupSites.com. The answer: yes.
No wonder this guy was at Mann’s party.