Survey: Parking Revenue Down, But Not Out
Monday, March 2nd, 2009
Many domain owners see a drop in income, but few take big plunge.
With all the horror stories out there of domain parking revenue down 50%, self-reported results from the 4th Annual Domain Name Wire Survey show parking revenue isn’t that bad.
To be sure, 45% of people said their domain parking revenue was down in 2008 and only 16% reported an increase. But 40% said their parking revenue on a domain-by-domain basis was stable, and only 13% saw a decline of 50% or more. If only we could say the same about the stock market.
The graph below shows how people fared in domain parking over the past year:
Skewed to the left? Obviously.
But with one public company reporting a nearly 50% drop in parking revenue on its own portfolio, you have to wonder why a survey of 400 domain owners doesn’t show the same. Maybe that company does a bad job of optimizing its domains. In private conversations with domain parking company owners, I’ve deciphered that a 50% drop is certainly outside the typical 2008 experience.
Domainers think domain parking revenue will continue to fall in 2009. 44% expect lower RPMs, while only 21% expect better results than in 2008.
See more results from the 2009 Domain Name Wire Survey.
Further Reading:
- Domain parking revenue still dropping, less than $10 RPM
- Survey: Domainers Still Bullish on Domain Name Parking
- Survey: Domain Parking Driving Market
Tags: Domain Parking
Well DBS’s portfolio is heavily geared towards the long tail, that’s why they were hit so hard.
agreed
Interesting results – and not really a surprise. (Graphic has a typo – “Nuetral.”)
Thanks Leonard…fixed the typo.
Another fake survey. I have a top domain (matrimoniale.ro) with 400-500 uniques daily and the parking revenues dropped with 70%. Also all other domains from the portfolio get PPC < 1/2 PPC from 2-3 months ago.
@ Ady, clearly, that means this is a fake survey. Good job.
@ Ady: Perhaps your drop in revenue is because matrimoniale.ro is a fake site.
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