Many domain owners see a drop in income, but few take big plunge.
With all the horror stories out there of domain parking revenue down 50%, self-reported results from the 4th Annual Domain Name Wire Survey show parking revenue isn’t that bad.
To be sure, 45% of people said their domain parking revenue was down in 2008 and only 16% reported an increase. But 40% said their parking revenue on a domain-by-domain basis was stable, and only 13% saw a decline of 50% or more. If only we could say the same about the stock market.
The graph below shows how people fared in domain parking over the past year:
Skewed to the left? Obviously.
But with one public company reporting a nearly 50% drop in parking revenue on its own portfolio, you have to wonder why a survey of 400 domain owners doesn’t show the same. Maybe that company does a bad job of optimizing its domains. In private conversations with domain parking company owners, I’ve deciphered that a 50% drop is certainly outside the typical 2008 experience.
Domainers think domain parking revenue will continue to fall in 2009. 44% expect lower RPMs, while only 21% expect better results than in 2008.
See more results from the 2009 Domain Name Wire Survey.
jack says
Well DBS’s portfolio is heavily geared towards the long tail, that’s why they were hit so hard.
Andrew Allemann says
agreed
Leonard Holmes says
Interesting results – and not really a surprise. (Graphic has a typo – “Nuetral.”)
Andrew Allemann says
Thanks Leonard…fixed the typo.
Ady says
Another fake survey. I have a top domain (matrimoniale.ro) with 400-500 uniques daily and the parking revenues dropped with 70%. Also all other domains from the portfolio get PPC < 1/2 PPC from 2-3 months ago.
Andrew Allemann says
@ Ady, clearly, that means this is a fake survey. Good job.
wiserby says
@ Ady: Perhaps your drop in revenue is because matrimoniale.ro is a fake site.
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