Google Uses Widgets.com as an Example

Monday, February 23rd, 2009

Google uses widgets.com as example domain name.

Google is releasing a new policy for Adwords advertisers that will allow them to only use one second level domain per ad group. Instead of using DomainNameWire.com and DNW.com in the same ad group, I’d only be able to use one of these.

If you read through its examples, Google manages to throw in Rick Schwartz’s domain name Widgets.com:

For example, an ad group containing the following group of display URLs would comply with this policy because all URLs contain the same top-level domain, “example.com”:

* www.example.com
* www.widgets.example.com
* www.example.com/widgets/redwidgets/
* www.example.com/index.html

On the other hand, and ad group containing the following group of display URLs would not comply with our policy because their top-level domains don’t match:

* www.example.com
* www.example.widgets.com

Of course, before it had any meaning on the internet, the term widgets merely was a replacement for “things” or “units”, and was commonly used in accounting. But the last example, example.widgets.com, uses the domain name.

As for Example.com, the main star of Google’s example, it is reserved by IANA for use in documentation.

There are some other domains that manage to get lots of “example” mentions like this. How many times have people tested registration systems using something@test.com?

Further Reading:

  1. Google AdWords Now Supports Internationalized Domain Names

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Comments

  1. Stuart
    February 23rd, 2009 | 10:59 am

    This policy is going to be very painful, for me anyway.

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