Google is changing the name of its iconic Adwords advertising service.
For those nostalgic about the old days of online advertising, we’re almost at the end of an era.
Google Adwords is rebranding its service as merely Google Ads in the coming weeks.
The rebranding makes sense. Adwords started out as an ad program made up of only text ads but has grown to include display ads, video ads and more.
Still, I can’t help but feel a bit nostalgic. I was an early advertiser with the pioneer in text ads, GoTo, which later became Overture and was then acquired by Yahoo. Adwords was Google’s answer to GoTo.
I remember placing ads on the system in the early days when you had to bid on a CPM basis rather than clicks.
While Adwords has changed a lot over the years, one thing that hasn’t changed is its moniker.