Ad auction platforms are giving out advertising funds to keep ad prices up. Ad auction markets have been in turmoil since Covid-19 shut down much of the economy. Ad rates plummeted at Facebook and Google. Both companies announced various ... Continue Reading1 Comment
Google Adwords no more
· ServicesGoogle is changing the name of its iconic Adwords advertising service. For those nostalgic about the old days of online advertising, we're almost at the end of an era. Google Adwords is rebranding its service as merely Google Ads in the coming ... Continue Reading4 Comments
Not a win-win: FranklinCovey sued for bidding on Franklin.com on Google Adwords
· Policy & LawSeven Habits company faces lawsuit over Adwords bidding. Perhaps the eighth habit of highly effective people should be "not bidding on competitors domain names in Adwords". Franklin Electronic Publishers has filed a federal lawsuit against ... Continue Reading1 Comment
Google AdWords Now Supports Internationalized Domain Names
· ServicesAdvertisers no longer have to show ASCII URLs in their ads. A couple weeks ago I missed an announcement from Google AdWords that it now supports internationalized domain names (IDN) for display and destination URLs on Google ads. This means ... Continue ReadingLeave a Comment
Webby Awards Gets it Wrong: Adsense Was Bigger than Adwords
· UncategorizedWhich was bigger, Adwords or Adsense? The latter changed more. The Webby Awards has put out its "Ten Most Influential Internet Moments of the Decade", and I take issue with one of the listings. The list includes this entry from 2000: Google ... Continue Reading12 Comments
Google Adwords’ Ebay Problem
· UncategorizedGoogle Adwords making online advertising easier for local businesses. Google Adwords is now testing a simple, flat rate advertising option for local businesses. Local businesses pay a flat monthly fee for their ads instead of dealing with keyword ... Continue Reading4 Comments
Case Study: Parked Domains Outperform Search Ads
· Domain ParkingData from an advertising campaign shows that parked domains can convert better than search ads. It's been about 9 months since I last wrote about how I was getting better conversions from parked domain ads than Google search. Now that I have a lot ... Continue Reading15 Comments
Google Uses Widgets.com as an Example
· UncategorizedGoogle uses widgets.com as example domain name. Google is releasing a new policy for Adwords advertisers that will allow them to only use one second level domain per ad group. Instead of using DomainNameWire.com and DNW.com in the same ad group, I'd ... Continue Reading1 Comment
Update: Domain Parking Still Converting
· Domain ParkingHere's more proof that domain parking converts for advertisers. About a month ago I wrote about how the domain channel at Google was converting well for me, even though a number of advertisers would tell you otherwise. Now that I have a month more ... Continue Reading4 Comments
Surprise! Parked Domain Names Convert For Advertisers
· Domain ParkingDespite what an ill-informed lawyer thinks, parked domains convert well for advertisers. Yesterday, we learned of a lawyer who felt that domain parking can't convert for advertisers because he didn't have success spending $136.11 on parked domain ... Continue Reading10 Comments