YouTube Goes Geo
Friday, July 11th, 2008
YouTube adds local search functions.
Video site YouTube is releasing a new feature to let people find videos tagged with a particular geographic location. Why is this relevant to domainers? Well, I’m sitting here in the Admirals Club in Austin getting ready to board my flight to the Associated Cities GeoDomain Expo in Chicago. At the conference I’ll see a hundred people who are big believers in “local search” and are betting big on the future of local search.
Local search advancements will provide a strong advertising base for not only big city .com’s like Chicago.com, but also longer tail search terms like ChicagoLawyers.com. Think about the marketing opportunity this will create for local businesses. They will be able to upload videos about their business or services online. And this can be used on geo-related web sites.
The news from Google’s YouTube is the perfect backdrop for this conference. As sites add geographic features, geo related sites will have more monetization options.
GigaOm’s NewTeeVee has a screenshot of the new feature.