National A-1 Buys Pizza.com

Active domain buyer snaps up famed Pizza.com domain name.

Pizza.com, which was auctioned off for $2.6 million at Sedo in April, finally has a new home. National A-1 Advertising purchased the domain name according to updated whois records. The whois record changed to Sedo on June 28 and National A-1 either yesterday or today.

National A-1 was likely not the original bidder. It is currently unknown how much the company paid for the domain name, and National A-1 did not immediately respond to a request for comment.

Domain Name Wire reached the seller Chris Clark by phone this morning. Clark declined to provide details about the sale at this time, but commended Sedo for getting the deal done.

“Sedo went above and beyond the call of duty,” said Clark. “They really did a great job.” Clark added that he was glad he chose to work with Sedo.

National A-1 is an advertiser on Domain Name Wire and actively purchases domain names. Among its domains are Free.com, Babies.com, Antiques.com, Fun.com, Cash.com, Divorce.com, Girls.com, and Boys.com.

This seems like a big win for both the seller and National A-1, but also the domain industry as a whole. As far as the general public is concerned, Pizza.com sold months ago for $2.6 million. The mainstream press never followed up to see that the sale still hadn’t gone through. But we can assume National A-1 paid a hefty price for the domain name, even if it wasn’t the original bid amount.

Related posts:

  1. When Will Pizza.com Dough Arrive?
  2. Maybe $2.6 Million for Pizza.com Isn’t that Outrageous Afterall
  3. Pizza.com Auction Eclipses $2.5 Million

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Comments

  1. Daniel Dryzek
    July 1st, 2008 | 3:05 pm

    That is a good news for the industry. Sedo did a good job.

  2. July 1st, 2008 | 3:14 pm

    Excellent, but it’s important to know what it actually sold for.

  3. Andrew
    July 1st, 2008 | 4:00 pm

    @ David - I doubt any of the parties will provide that info, at least for now.

  4. Drew Sharma
    July 1st, 2008 | 4:32 pm

    Interesting. But they moved it from a developed site with great organic SEO rankings to a parked page. All of those rankings will disappear in the near term. I guess the PPC revenue must be strong to want to give away the added traffic from search.

  5. July 1st, 2008 | 6:44 pm

    [...] at DomainNameWire.com is reporting that Pizza.com has finally sold to National A-1, a company that owns an extensive portfolio of high caliber domain names. No [...]

  6. July 1st, 2008 | 7:31 pm

    Great news for domain industry!

  7. Steve
    July 1st, 2008 | 8:22 pm

    Wasn’t the original bidder required to purchase the domain, or are Sedo buyers allowed to back out whenever they want?
    It is great that they got another buyer. Personally I think anyone who bids on a name via Sedo or another site and chooses to opt out when they win should be banned from bidding again.

  8. Domo
    July 1st, 2008 | 8:29 pm

    Not…
    when there is fake/shill bids.
    Bidder # 23 (Bid) dissapeared.

  9. Andrew
    July 1st, 2008 | 8:48 pm

    @ #7 and # 8

    This is why Sedo introduced the new authentication system so this doesn’t happen in the future.

  10. July 3rd, 2008 | 3:03 pm

    [...] seller of Pizza.com, Chris Clark of North Potomac, Maryland, indicated to DomainNameWire that a deal has been done, but failed to reveal the [...]

  11. July 3rd, 2008 | 7:54 pm

    [...] Does Dirty Work of Targeting End UsersPushToAuction.com Helps Get Domains on Sedo AuctionsNational A-1 Buys Pizza.comInstant eCommerce Sites - Beyond Domain ParkingSedo Sells Tell.com for $400,000GoDaddy Bans [...]

  12. July 9th, 2008 | 2:21 pm

    [...] a bidder at 60,000 EUR ($94,000 USD) at Sedo. Perhaps the domain is flying on the coattails of the Pizza.com sale? The auction ends in 4 days, and now that Sedo has implemented its buyer verification process, this [...]

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