Active domain buyer snaps up famed Pizza.com domain name.
Pizza.com, which was auctioned off for $2.6 million at Sedo in April, finally has a new home. National A-1 Advertising purchased the domain name according to updated whois records. The whois record changed to Sedo on June 28 and National A-1 either yesterday or today.
National A-1 was likely not the original bidder. It is currently unknown how much the company paid for the domain name, and National A-1 did not immediately respond to a request for comment.
Domain Name Wire reached the seller Chris Clark by phone this morning. Clark declined to provide details about the sale at this time, but commended Sedo for getting the deal done.
“Sedo went above and beyond the call of duty,” said Clark. “They really did a great job.” Clark added that he was glad he chose to work with Sedo.
National A-1 is an advertiser on Domain Name Wire and actively purchases domain names. Among its domains are Free.com, Babies.com, Antiques.com, Fun.com, Cash.com, Divorce.com, Girls.com, and Boys.com.
This seems like a big win for both the seller and National A-1, but also the domain industry as a whole. As far as the general public is concerned, Pizza.com sold months ago for $2.6 million. The mainstream press never followed up to see that the sale still hadn’t gone through. But we can assume National A-1 paid a hefty price for the domain name, even if it wasn’t the original bid amount.
That is a good news for the industry. Sedo did a good job.
Excellent, but it’s important to know what it actually sold for.
@ David – I doubt any of the parties will provide that info, at least for now.
Interesting. But they moved it from a developed site with great organic SEO rankings to a parked page. All of those rankings will disappear in the near term. I guess the PPC revenue must be strong to want to give away the added traffic from search.
Great news for domain industry!
Wasn’t the original bidder required to purchase the domain, or are Sedo buyers allowed to back out whenever they want?
It is great that they got another buyer. Personally I think anyone who bids on a name via Sedo or another site and chooses to opt out when they win should be banned from bidding again.
Not…
when there is fake/shill bids.
Bidder # 23 (Bid) dissapeared.
@ #7 and # 8
This is why Sedo introduced the new authentication system so this doesn’t happen in the future.