Demand's deal with Tyra, and what it says about creating profitable content: you need hub sites. Demand Media has entered into a partnership with Tyra Banks to create a new digital brand for the beauty and fashion industry. I expect this to be ... Continue Reading1 Comment
Demand Media Wants to Patent Keyword Profitability Ranking
· UncategorizedCompany files patent application for ranking algorithm. Demand Media has content revenue prediction down to a science. The company has an army of freelancers who produce content based on the company's prediction of how much ad revenue each piece of ... Continue Reading11 Comments
Demand Media Rebrands with New Web Site and Logo
· ServicesContent and domain name behemoth Demand Media splashes more color. Demand Media's business model has evolved over time, so it's only natural that the company is refreshing its image. Today the company released a new web site and logo. The top image ... Continue Reading7 Comments
Demand Media Adds Two Board Members
· UncategorizedDemand Media bolsters board with media and web analytics talent. Demand Media, parent company of eNom, has added two members to its board of directors. Peter Guber, chairman and CEO of Mandalay Entertainment Group and Josh James, who co-founded ... Continue ReadingLeave a Comment
A Demand Media IPO Could Disclose Guts of eNom Operation
· Domain RegistrarsDemand Media contemplating IPO -- which could mean an open book on the company. Financial Times is reporting that Demand Media is exploring an Initial Public Offering and could file as early as August. Demand Media is a fascinating story. What ... Continue Reading4 Comments
How Tiered Pricing Could Lower the Cost of Domain Name Registration
· Domain Registrars...for some domains, anyway. A lot of the talk around new top level domain names is the lack of pricing controls on providers. A company that launches a new TLD can set prices however they wish, and owners of existing TLDs worry that this idea would ... Continue Reading3 Comments
Bringing Market Efficiency to Content: What’s the Written Word Worth?
· ServicesMarketplaces find the correct price for paying for content production. Earlier this week I wrote two stories about Demand Media, a company that has found a way to make money with online content. I noted that the company will have a hard time getting ... Continue Reading8 Comments
In Demand (Part 2): How the Domain Business Can Benefit from Demand Media
· UncategorizedWhat Demand Media can do for the domain name business. [This is the second part of a two-part story on Demand Media. See part one here.] For many years, Demand Media has been a mystery to the domain name industry. It's a big player, for sure. It ... Continue Reading12 Comments
In Demand: How Demand Media is Profiting from Web Content
· ServicesInside Demand Media's scalable and profitable online content business. [This is part one of a two part story on Demand Media.] I have a confession to make. Last decade I made a lot of money producing crappy content. It started with systems that ... Continue Reading15 Comments
Silicon Alley Insider Values GoDaddy at $1.4 Billion, Oversee.net at $1 Billion
· UncategorizedA number of domain name companies land on valuable start up lists. But SAI didn't do its homework. Silicon Alley Insider has released its latest list of the world's most valuable startups, which includes a number of domain name companies. But I ... Continue Reading6 Comments