Demand Media contemplating IPO — which could mean an open book on the company.
Financial Times is reporting that Demand Media is exploring an Initial Public Offering and could file as early as August.
As when any company files to go public, an S-1 from Demand Media would show us a lot about the inner workings of the company, including subsidiary eNom.
When NameMedia filed to go public (it also ditched its plans), we learned how much it paid for a number of its acquisitions.
A Demand Media filing could potentially tell us:
-Details of eNom’s partnership with Network Solutions for NameJet
-How many domains the company owns and the parking revenue it makes
-Revenue or operations of Acquire This Name
-How much it paid for domain parking company HotKeys and for its other acquisitions