Google Domains finishes 2017 among the top 10 domain name registrars for .com.
Google launched its domain name registrar in the middle of 2014. It grew quickly and is now among the top 10 registrars in the world for .com domain registrations as of the end of last year. It surpassed OVH in the latest official data from Verisign.
The data are from Verisign’s (VRSN) most recent official breakdown of domain transactions by registrar, which concludes December 2017.
There are four main reasons I believe Google Domains has grown so quickly:
1. It got a great ranking on Google for key terms. Go figure.
2. It can spend whatever it wants on Google Adwords. Take money from one pocket and put it in another.
3. Cross marketing between other Google products/services.
4. Brand trust and recognition.
One curious thing about Google Domains is that it only accepts one-year registrations.
In December, these were the top 10 registrars in terms of new .com registrations: Click here to continue reading…