Donuts next six domains launch and 1&1 is picking up steam thanks to cut rate pricing.
five six of Donuts domain names reverted to “regular” pricing today and they picked up about 20,000 registrations in the first hours, according to updated stats on nTLDStats.com.
The six domain names and their net adds are:
.Academy and .Computer appear to be in Donuts’ middle price tier and the other four are in its lowest price tier.
Also interesting is that it appears 1&1 and its affiliated registrars might be picking up a bit on GoDaddy from a market share perspective. Many of these domains show that 1&1 got more registrations than GoDaddy.
Not only did 1&1 spend about $50 million promoting pre-registrations, but it is also offering low first year registration prices.
For example, right now you can register a .computer domain at GoDaddy for $39.99. At 1&1 it’s $19.99 for the first year and then $39.99 thereafter.
This first year pricing would be very appealing to a domain investor. They can register domains for half the price and then see where the TLD (and new TLDs as a whole) are in a year to determine if it’s worth paying full price for another year.
[Editor’s note: the original version of this post did not include numbers for .company, which also reverted to regular pricing today.]