Will these defensive domain name registrations actually deter detractors?
A Mark Monitor client has registered a bunch of defensive domain names about how the company killed mom, dad and grandma.
Although the registrations are protected with whois privacy, I can only assume the registrant is healthcare company and Mark Monitor client Kaiser Permanente. A number of sites have been set up to criticize the company, including KaiserKills.com, KaiserPapers.org and kaiserthrive.org.
The domain names registered yesterday include:
- HowKaiserKilledMyBabies.com
- HowKaiserKilledMyBaby.com
- HowKaiserKilledMyBoy.com
- HowKaiserKilledMyChildren.com
- HowKaiserKilledMyDad.com
- HowKaiserKilledMyDaughter.com
- HowKaiserKilledMyGirl.com
- HowKaiserKilledMyGrampy.com
- HowKaiserKilledMyGrandma.com
- HowKaiserKilledMyGrandpa.com
- HowKaiserKilledMyGranny.com.
- HowKaiserKilledMyHubby.com
- HowKaiserKilledMyHusband.com
- HowKaiserKilledMyKid.com
- HowKaiserKilledMyMom.com
- HowKaiserKilledMySon.com
- HowKaiserKilledMySpouse.com
- HowKaiserKilledMyWife.com
The company also registered other versions of the names, including .net, .org and .info.
I’m not sure how helpful this defensive strategy will be. It looks like the company didn’t register any versions without the “how” at the beginning, and it would be easy for someone to set up a website on any number of alternate domain names. The company doesn’t even own Kaiser.exposed.
KaiserTheBeerCompany says
KaiserKilling.Party 🙂
Desus Nirist says
Kaiser should also roll out a .kaiser gTLD and park the whole gTLD, maybe they can make some good extra parking income. Who knows?
Joseph Peterson says
x2 for “Murdered” instead of “Killed”
x3 for “Our” or “Your” instead of “My”
x4 for “WhyKaiserKilled” or “KaiserYouKilled” or “KaiserKills” instead of “HowKaiserKilled”
There you go, MarkMonitor! 24 times as many domains required for brand protection. So Kaiser will need 24 x 18 = 432 additional domains just to cover those variants.
Should I keep going? There must be 5,000 at least.
Joseph Peterson says
432 – 18, actually.
Desus Nirist says
Also without the My’s, for exmple: HowKaiserKilledGrandpa.com, KaiserKilledGrandpa.com, KaiserKillsGrandpa.com, KaiserMurderedGrandpa.com, KaiserMurdersGrandpa.com, etc.
Brian says
Could be Kaiser is going to launch a marketing campaign around “howkaiserhelpedmyfamily or howkaisersavedmymom” etc in that case the registration might make a little more sense.
Andrew Allemann says
That’s true, although I haven’t discovered any registrations like that.
Joseph Peterson says
@Brian,
I agree that theory would help explain the behavior. But such brand protection efforts usually boil down to … sheer incompetence.
MarkMonitor / Kaiser is concerned about these:
Mom
Dad
Children
Kid
Grandma
Grandpa
Grampy
Granny
Hubby
But they’re oblivious to these:
Mother
Father
Child
Kids
Grandmother
Grandfather
Family
Grampy?
John Berryhill says
Looks like nobody is worried about the in-laws.
John says
LOL
Spencer says
sounds like a company with a guilty conscience