Will these defensive domain name registrations actually deter detractors?
A Mark Monitor client has registered a bunch of defensive domain names about how the company killed mom, dad and grandma.
Although the registrations are protected with whois privacy, I can only assume the registrant is healthcare company and Mark Monitor client Kaiser Permanente. A number of sites have been set up to criticize the company, including KaiserKills.com, KaiserPapers.org and kaiserthrive.org.
The domain names registered yesterday include:
- HowKaiserKilledMyBabies.com
- HowKaiserKilledMyBaby.com
- HowKaiserKilledMyBoy.com
- HowKaiserKilledMyChildren.com
- HowKaiserKilledMyDad.com
- HowKaiserKilledMyDaughter.com
- HowKaiserKilledMyGirl.com
- HowKaiserKilledMyGrampy.com
- HowKaiserKilledMyGrandma.com
- HowKaiserKilledMyGrandpa.com
- HowKaiserKilledMyGranny.com.
- HowKaiserKilledMyHubby.com
- HowKaiserKilledMyHusband.com
- HowKaiserKilledMyKid.com
- HowKaiserKilledMyMom.com
- HowKaiserKilledMySon.com
- HowKaiserKilledMySpouse.com
- HowKaiserKilledMyWife.com
The company also registered other versions of the names, including .net, .org and .info.
I’m not sure how helpful this defensive strategy will be. It looks like the company didn’t register any versions without the “how” at the beginning, and it would be easy for someone to set up a website on any number of alternate domain names. The company doesn’t even own Kaiser.exposed.
KaiserKilling.Party 🙂
Kaiser should also roll out a .kaiser gTLD and park the whole gTLD, maybe they can make some good extra parking income. Who knows?
x2 for “Murdered” instead of “Killed”
x3 for “Our” or “Your” instead of “My”
x4 for “WhyKaiserKilled” or “KaiserYouKilled” or “KaiserKills” instead of “HowKaiserKilled”
There you go, MarkMonitor! 24 times as many domains required for brand protection. So Kaiser will need 24 x 18 = 432 additional domains just to cover those variants.
Should I keep going? There must be 5,000 at least.
432 – 18, actually.
Also without the My’s, for exmple: HowKaiserKilledGrandpa.com, KaiserKilledGrandpa.com, KaiserKillsGrandpa.com, KaiserMurderedGrandpa.com, KaiserMurdersGrandpa.com, etc.
Could be Kaiser is going to launch a marketing campaign around “howkaiserhelpedmyfamily or howkaisersavedmymom” etc in that case the registration might make a little more sense.
That’s true, although I haven’t discovered any registrations like that.
@Brian,
I agree that theory would help explain the behavior. But such brand protection efforts usually boil down to … sheer incompetence.
MarkMonitor / Kaiser is concerned about these:
Mom
Dad
Children
Kid
Grandma
Grandpa
Grampy
Granny
Hubby
But they’re oblivious to these:
Mother
Father
Child
Kids
Grandmother
Grandfather
Family
Grampy?
Looks like nobody is worried about the in-laws.
LOL
sounds like a company with a guilty conscience