Will these defensive domain name registrations actually deter detractors?
A Mark Monitor client has registered a bunch of defensive domain names about how the company killed mom, dad and grandma.
Although the registrations are protected with whois privacy, I can only assume the registrant is healthcare company and Mark Monitor client Kaiser Permanente. A number of sites have been set up to criticize the company, including KaiserKills.com, KaiserPapers.org and kaiserthrive.org.
The domain names registered yesterday include:
The company also registered other versions of the names, including .net, .org and .info.
I’m not sure how helpful this defensive strategy will be. It looks like the company didn’t register any versions without the “how” at the beginning, and it would be easy for someone to set up a website on any number of alternate domain names. The company doesn’t even own Kaiser.exposed.