CentralNic continues to grow revenue thanks to its advertising business.
CentralNic (AIM: CNIC) has published its official results through Q3 this year after previewing them last month.
Revenue year to date increased by 88% to $526.7 million, and its adjusted EBITDA number doubled to $62.0 million. The company turned a small profit of $6.5 million after taxes.
Much of its growth is organic; 66% of revenue growth in the trailing 12 months through the end of Q3 was organic, with the rest attributed to acquisitions.
The Online Marketing segment grew 147% to $412.6 million.
That segment benefits from increased traffic and monetization. On the traffic side, visitor sessions increased by 83% from 1.8 billion in September 2021 YTD to 3.3 billion in September 2022 YTD. On the monetization side, the Revenue Per Thousand (RPM) increased by 60% from $64.9 to $104.1. That’s down slightly from the $106 realized in the first half of the year.
Increased parking RPMs can be credited for some of that, but not all domain parkers have experienced similar increases. CentralNic performs traffic arbitrage and can focus on areas with high RPMs, so some of this growth is likely attributed to further optimization.
The Online Presence segment was essentially flat, growing less than 1% year over year through Q3. This business includes domain registrations and value-added services. CentralNic blames currency headwinds for some of the challenges in this segment.
While the Online Presence segment isn’t growing much, it still contributes healthily to financials, representing about 31% of the company’s gross profit.
Leave a Comment