Company hopes to teach more people about domain name investing.
GoDaddy (NYSE: GDDY) has acquired DNAcademy, an education platform for domain name investing.
Michael Cyger founded DNAcademy seven years ago. What started as a basic education platform has ballooned into something much bigger, with many course modules and tools for domain investors.
“I’m at a place where I want to pour gas on the fire,” Cyger told Domain Name Wire. “I want to bring in as many people as possible and educate as many people as possible.”
GoDaddy will help bring in that audience by promoting DNAcademy to its customer base.
Paul Nicks, GoDaddy’s President of Domains, said this is a natural follow-on to work the company has already done to introduce the aftermarket to its customers. For example, the company introduced a way for non-investor customers to list domains for sale on the aftermarket. That has generated hundreds of thousands of new domains in the aftermarket.
As part of the deal, Cyger will join GoDaddy as Director of Education – Domains.
GoDaddy is already a DNAcademy customer. All new domain brokers there go through the course as part of their training.
The company has not yet decided if it will change pricing for DNAcademy.