Owner of valuable Edibles.com domain name turns the tables on Edible Arrangements.
In 2020, fruit basket seller Edible Arrangements filed a trademark lawsuit against World Media Group, LLC over the domain name Edibles.com.
Now, World Media Group is fighting back with a separate lawsuit.
World Media Group uses edibles.com for an app that provides nutrition information. It has a trademark for edibles for “Computer application software for mobile phones.”
In its lawsuit (pdf), World Media Group alleges that Edible Arrangements is infringing its trademark by offering its own mobile apps for Edible Arrangements.
Edible Arrangement’s original lawsuit was transferred from Georgia to New Jersey courts and hasn’t been resolved.
While it may seem that Edible Arrangement’s interest in Edibles.com was to protect its main brand, the timing is suspicious. At the time of the original lawsuit, Founder Tariq Farid was launching a new brand called Incredible Edibles to sell CBD products. In an interview with Forbes, he said the edibles name was becoming popular with marijuana products, and he saw an opportunity.
World Media Group filed its lawsuit yesterday, the same day that a mediation session between the two companies failed to result in an agreement.