The ads could lead to a cybersquatting dispute.
Elliot Silver wrote about a recent UDRP decision for ter.com. The domain name owner won the case, but the decision was closer than it needed to be.
The Complainant was the French national railway company that runs a service called TER (Transport Express Régional). The domain name resolved to a page with links related to the Complainant and other train transport.
The links likely triggered this case and made it closer than it needed to be.
In most cases, it’s fine to own a three or four letter domain that matches the initialism or acronym of a brand. But you need to be careful how you use it. Parking one of these domains is asking for trouble. Remember that a parking page might show you innocuous ads but show different ads in another geography.
I don’t see much upside to showing ads on one of these domains, but there is a clear downside. Even if you win a UDRP, a company that sees competitors’ ads on a parked page is more likely to file a UDRP, putting you through the expense of defending it.
Roberto Fernandez says
Don’t park your domains, period.
Not work the risk in exchange for pennies…
Parking companies get 99% of the profits, with no risk. The domainer parking the valuable URL, get crumbs and takes on all the risk.
@Roberto is right, not worth the risk at all.
Alexander Schubert says
We are currently selling mf.com – and it gets a TRUCKLOAD of traffic. Torrents of traffic. But the owner would never, ever risk to park this Million Dollar asset. He owns it for over 20 years, had traffic on there that is completely NUTS, never monetized on the traffic. Never will do. The traffic comes from somewhere: People assume it is one of the Billion Dollar companies using MF as acronym. It’s technically “their” traffic. That’s the difference to a category keyword like “tires.com” – the traffic is targeting the keyword, not someone that is using the SLD string for their brand/TM.
We have a simply website up there: “contact us by email if you are interested in the domain”. End of the story. The email goes straight to me,
Does anyone know if there is any risk of UDRP simply putting a DAN “make offer” pages up on domains ?. No adverts simply saying people can makes offer’s to buy domain ?.
Can anyone answer my question please ?. I am simply putting a DAN_com “Make Offer” page. Will that cause problems with UDRP or is that acceptable .
AbdulBasit Makrani says
That’s one of the main reasons I stopped parking domains with ads.