Why these letters make sense in China.
Before I came into the domain space, I had not heard that some letters in the English alphabet are premium and some are not. Specifically, some domain investors in the west consider j, k, q, x, y, and z to be inferior letters. However, these letters may be very useful in the east.
Recently, the domain XYJ.com was sold for 160,000 yuan (about $22,400) in China. The X, Y, and J in the domain may not be considered premium letters in the west, but in the Chinese context, they are great letters.
X can be an acronym for over 1,000 Pinyin words such as Xing (行=travel), Xue (学=learn), and Xuan (选=select). A domain containing X may enable you to create brands in the tourism, education, and shopping fields respectively.
Y can also be an acronym for over 1,000 Pinyin words such Yi (医=medical), You (友=friend), and Ying (赢=win). A domain containing Y may enable you to create brands in the medicine, social network, and betting fields respectively.
Finally, J can be an acronym for over 1,000 Pinyin words such Jia (家=home), Jian (健=health), and Jiu (酒=wine). So, a domain containing J may enable you to create brands in the homecare, health, and alcoholic beverage fields respectively.
Combining X, Y, and J may result in many interesting brands. Some examples are shown below.
- Xian Yao Jia (仙药家=home of elixir of immortality), which can be a brand for a Chinse medicine company
- Xi You Ji (西游记=Journey to the West), which can be a brand for a tour company
- Xi Ye Ji (喜业绩=happy business performance), which can be a brand for a consulting company
So, an acronym domain enables you to create many Chinese brands, each of which may be used in different fields and has the chance to become a billion-dollar company. That’s their mighty power in China. They have one additional feature — helping Chinese companies go global. The reason is explained in my article “How a 3 letter domain helped this business go global“.
Therefore, when looking at an acronym domain, I do not focus on its individual letters but the brands that it can be turned into and industries that it can be used for.
Mike says
Xyj.com for $22k is not exceptional, a few years ago it would have a floor of $50k, just seems like fun of their mill kick around $20k 3L price, big deal?
Kassey Lee says
Yes, as you said Mike, $22k is not exceptional and I did not say it in the article. I picked XYJ.com to illustrate the usefulness of the letters X, Y, J in the Chinese context.
Samer says
Amazing, the nuances of domaining… The only “acronym” got for X, “xylophone”
When looked up at the wall, growing up in land see post letters of the alphabet grade school, they never had anything for X and always “xylophone”
The Chinese, are certainly wealthy, and love having your well-rounded approach.
Thanks again, Andrew. (it seems the value of “Chinese X” is first letter) XYJ Xing
so still kind of “limited” if think about it, but I see it differently now.
Thanks again, Andrew.
Samer
Samer says
Cringe!
thanked Andrew not once, but twice for article didnt write. Yikes Sorry Kasey 🙁 really changed my perspective, though. you know your stuff!
Kassey Lee says
No worries, Samer. Andrew is a great writer and I have learned a lot from his works. I’m no expert but a student of the Chinese domain market who enjoys sharing new ideas picked up from daily reading and research. Feel free to continue commenting. (I don’t bite, ha ha!)
Arafat says
I have several domain for china to sale like be8ing.com digitalyuanchina.com renminbi.digital
I also sold chinaisthefuture.com
Kassey Lee says
I like china-prefixed domains too and have a collection of them.