Why these letters make sense in China.
Before I came into the domain space, I had not heard that some letters in the English alphabet are premium and some are not. Specifically, some domain investors in the west consider j, k, q, x, y, and z to be inferior letters. However, these letters may be very useful in the east.
Recently, the domain XYJ.com was sold for 160,000 yuan (about $22,400) in China. The X, Y, and J in the domain may not be considered premium letters in the west, but in the Chinese context, they are great letters.
X can be an acronym for over 1,000 Pinyin words such as Xing (行=travel), Xue (学=learn), and Xuan (选=select). A domain containing X may enable you to create brands in the tourism, education, and shopping fields respectively.
Y can also be an acronym for over 1,000 Pinyin words such Yi (医=medical), You (友=friend), and Ying (赢=win). A domain containing Y may enable you to create brands in the medicine, social network, and betting fields respectively.
Finally, J can be an acronym for over 1,000 Pinyin words such Jia (家=home), Jian (健=health), and Jiu (酒=wine). So, a domain containing J may enable you to create brands in the homecare, health, and alcoholic beverage fields respectively.
Combining X, Y, and J may result in many interesting brands. Some examples are shown below.
- Xian Yao Jia (仙药家=home of elixir of immortality), which can be a brand for a Chinse medicine company
- Xi You Ji (西游记=Journey to the West), which can be a brand for a tour company
- Xi Ye Ji (喜业绩=happy business performance), which can be a brand for a consulting company
So, an acronym domain enables you to create many Chinese brands, each of which may be used in different fields and has the chance to become a billion-dollar company. That’s their mighty power in China. They have one additional feature — helping Chinese companies go global. The reason is explained in my article “How a 3 letter domain helped this business go global“.
Therefore, when looking at an acronym domain, I do not focus on its individual letters but the brands that it can be turned into and industries that it can be used for.