Three letter domains aren’t just an investment in China. They can make great brands.
LLL .com domains are called liquid domains for a good reason. They are commonly used as acronyms in many countries including China. So, there is high demand for them. One example that’s in the news is DJI.com, a drone maker that is entangled in the current US-China trade war.
Although LLL .com domains are very valuable, there are still owners who fail to pay the tiny amount of renewal fee, resulting in these domains expiring and being picked up by investors in domain auctions. This is what happened recently when FDJ.com expired and subsequently sold for $40,100 in an auction. By the way, DJI paid $300,000 to acquire DJI.com in 2013, so you can see end users are willing to pay good prices to acquire LLL .com domains.
FDJ.com is very versatile. In China alone, many brands can be created from this acronym. I just spent a few minutes and already came up with the following brands.
|Fen Dou Jia||奋斗家||someone working hard to improve his life||success magazine, personal development|
|Fang Dong Jian||房东箭||landlord arrows||tools for landlords|
|Fang Dai Jing||房贷京||home loan capital||mortgages|
|Fu Dao Jun||辅导军||tutoring army||tutoring services|
|Fang Dao Jing||防盗警||anti-theft police||security systems|
|Fu Da Jiang||富大疆||large territory of fortune||investment services|
From these example, you can see that LLL .com domains have great future in China because of their ability to create a variety of brands.