Chinese companies often use English domain names.
Many investors have the misconception that Chinese companies use only Pinyin domains. On the contrary, I come across English-based domains regularly when reading Chinese news. Here are 10 Chinese startups I picked up from financial news just in June.
|Airdoc||AI-based medical care||Series D||Airdoc.com|
|Honor Trends||Blood inventory control||Series A||HonorTrends.com|
|xCharge||Electric car charging||Series B||xCharge.com|
|Lady Penguin||Wine||Series A||LadyPenguin.com|
|dCarer||Digital health care||Series C||dCarer.com|
|EcoFlow||Eco power supply||Series B||EcoFlow.com|
|GenePoint||Bio material storage||Series C||GenePoint.com|
|Best Covered||Alzheimer treatment||Series A||BestCovered.com|
|GensKey||Genetic testing||Series C+||GensKey.com|
What can we learn from these domains? (1) .com (2) Brand-matching.
This means that if you invest in English-based .com domains, you still have a chance to sell to Chinese end users. Just make sure your domains are listed at a marketplace with retail outlets in China.
Also, if you see a domain not matching its Chinese brand, there is a possibility that the company will upgrade to its brand-matching .com.