They are leaving money on the table with poor search features.
Jamie Zoch tweeted a lot of domain aftermarket observations yesterday, and one of them struck a chord with me.
It really surprises me that large domain name aftermarket services mainly rely on 3rd party services to provide tools for finding domain names for their platforms. Most main services have very lack luster domain name search tools. Really basic, little data. #domains #aftermarket
— Jamie Zoch (@DotWeekly) February 25, 2019
There are great third-party tools such as ExpiredDomains.net for buying expired domains. I don’t know that the expired domain services need to recreate these but there could be some benefits.
The sites that do need to recreate tools like this are Sedo and Afternic. It’s very difficult to refine a search on these marketplaces. They might have a competitive reason to not expose their entire inventory to sites like ExpiredDomains.net…but this means they need to make it easier to search on their own sites.
Imagine getting an alert when someone adds a new name to Sedo that matches your criteria: length, number of TLDs the keyword is registered under, number of words, keywords, age, etc.
Even without alerts, wouldn’t it be great to search Sedo’s inventory this way? To be able to sort by your own quality metrics?
There are hidden gems listed for sale on both Sedo and Afternic but domain investors can’t find them.
This is low hanging fruit. The aftermarkets are leaving money on the table.