Type “Doc.New” to easily create a new Google Doc.
Google is using its .New top level domain name in a unique (and perhaps unprecedented) way.
People can now type certain .new domains in their browsers to instantly create Google Docs, Sheets, Slides, Sites and Forms.
If you are logged into your Google account, try going to one of these domains:
doc.new
form.new
sheet.new
slide.new
site.new
This is an interesting idea. It goes beyond the typical URL forward by taking you to an action-based URL.
Here’s a tweet from Google that lists more domains you can use.
Introducing a ✨ .new ✨ time-saving trick for users. Type any of these .new domains to instantly create Docs, Sheets, Slides, Sites or Forms ↓ pic.twitter.com/erMTHOsdyH
— Google Docs (@googledocs) October 25, 2018
Vanity domain hacks 3.0. Quite expensive though. Yet, Google can certainly afford them.
Personally, I agree with you. Google has never used a generic TLD (top-level domain) before, and it never will.New. What you propose is worth considering. It’s more than just a regular forward because it leads to an interactive URL.