Listen to an entrepreneur explain why he paid $40,000 to upgrade his domain name.
Domain name sellers need to understand how companies looking for domain names think. Today we talk with Christopher Gimmer, founder of Snappa, a company that just paid $40,000 to buy the domain Snappa.com after using Snappa.io for a couple years. Listen to this interview to understand the mindset of an entrepreneur and how they think about domain names at various stages of the business. I promise it will be worth your time. Also: The EPA fumbles its domain, Spectrum is a very bad boy, Above.com, and a silly premium strategy at .art.
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