XYZ gets its tenth top level domain name
XYZ, the company that runs the .xyz domain name, has added a tenth top level domain name to its stable.
The company announced this morning that it has acquired the .storage top level domain name.
Self Storage Co., a subsidiary of self-storage giant Extra Space Storage, Inc., assigned rights to the TLD effective April 18. Self Storage Co. owns the domain name Storage.com.
Instead of pricing certain domain names at a premium, .storage will be launched with all domains available at a fairly high price. XYZ CEO Daniel Negari told Domain Name Wire that the domain name will be priced similarly to .theatre.
A quick search of registrars this morning shows that .theatre domains are retailing for about $600-$800.
XYZ might not stop at ten top level domain names. On his blog, Negari wrote today:
We are still in acquisition mode with cash in-hand, and I am loaded for bear. Due to our intimate knowledge, experience and close partnerships with registrars, we are prepared to acquire more domain extensions.
M. Menius says
I like .storage as a new gtld. Storage addresses several different industries. The extension may be niche enough & relevant enough to catch on. Another potential positive is that it’s quite singular in meaning, i.e. there’s not another closely associated word that you could substitute for it.
Rubens Kuhl says
.space could substitute .storage in some contexts, .supplies in others…
Jane Doe says
.property & .properties can also fit
.storage is nice i like it but how much does it cost?