Company that operates four financial domains abandons premium renewal model.
Boston Ivy, the top level domain name that operates .broker, .forex, .markets and .trading, will drop premium renewals on premium domain names registered starting May 1.
Many new top level domain name operators charge premiums on their best domain names, and these premium prices are charged both for the initial registration and each subsequent year.
The high renewal fees effectively shut domain name investors out of the game and can confuse end users.
In addition to dropping premium renewals, Boston Ivy will release tens of thousands of short domain names including two and three-character names. It is also running a $5 promotion in May.
Boston Ivy, an IG business, initially rolled out its four domain names with wholesale prices of $40 to $1,000. It reduced prices earlier this year and saw a registration spike in some domains. For example, .broker domains under management have more than doubled after the wholesale price was slashed from $500 to $20. However, there are still fewer than 500 .broker names in the zone file.