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First ICANN “Auction of Last Resort” to take place next week

First of many planned new top level domain name auctions to take place next week.

It’s a last resort, and it kicks of next week.

ICANN will hold its first new top level domain name auction next week to settle the contention set for .信息, which roughly translates to “information”.

Afilias, the registry behind .info, will bid against Beijing Tele-info Network Technology Co., Ltd. for the name.

At least seven auctions were originally scheduled to take place next week, but most were postponed. Auctions can be postponed by mutual agreement of both parties or if any applicant in the contention set wants to wait for the finalized framework for handling name collisions.

I suspect a lot of contention sets will be resolved at the last minute outside of ICANN’s auctions. Some applicants have shied away from private resolution because they don’t want to pay off their competitors, but there are ways to do it without creating bad precedent.

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